The primary aim of B2BMemes is to follow the trends in the business-to-business publishing industry from print towards interactive media of all sorts. Beyond following the trends, this site also tries to promote many of these trends and critique others. Secondarily, B2BMemes will attempt to offer practical information to help publications professionals stay afloat in this sea change. Lastly, it has become apparent that an unintentional but all-too-real function of this Web site is to engender in its author a deep and abiding sense of guilt that he is not updating it more regularly. He leaves it to site visitors to determine its success on all three of these scores.