As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The webinar, “Enhancing Your Career in the B2B Press,” is sponsored by the American Society of Business Press Editors.)
Since the webinar format isn’t particularly conducive to embedded links, I’ve listed here the main sources cited in my talk. I’ve included key quotes from most of the sources below in the hopes that even if you haven’t heard my presentation, you’ll be interested in exploring the originals on your own.
Future of news: Insider Dave Morgan touts new media
“Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”
“No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. Today, audiences are in charge and they want direct access to, and interaction with, journalists.”
What Would Google Do?, by Jeff Jarvis
“Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”
Gary Hamel: Hierarchy of Employee Traits for the Creative Economy
In discussing the employee traits valued by old media and new media respectively, I invoke Hamel’s “commodity” traits of obedience, diligence, and intellect and his “creative economy” traits of initiative, creativity, and passion.
The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model
“‘You can take something that is thought of as a creative process and turn it into a manufacturing process.’”
“To the chagrin of sports reporters everywhere, a team from Northwestern University’s engineering and journalism schools has created a program that automatically generates sports news stories. Stats Monkey uses the box score and play-by-play—even quotes, if they’re available online—to compile articles that follow one of the system’s pre-defined narrative arcs.”
Paul Conley: The seasons, they go round and round
“My working life is now completely consumed by content marketing. As recently as December, most of my income derived from traditional publishers practicing traditional B2B journalism (although mostly on the Web, rather than print.) That is no longer true.”
Crush It!, by Gary Vaynerchuk.
“Everyone—EVERYONE—needs to start thinking of themselves as a brand. It is no longer an option; it is a necessity.” “Your latest tweet and comment on Facebook and most recent blog post? That’s your résumé now.”
Joe Pulizzi’s Blog: Seven Ways to Position Yourself for Unlimited Work
“I don’t hire anyone that doesn’t blog.”
A Brief Guide to World Domination, by Chris Guillebeau (PDF here)
I cited Guillebeau’s personal manifesto as an example of one kind of e-book B2B editors could aspire to.
Book Notes: An Interview with Seth Godin. (On the publication of Linchpin: Are You Indispensable?.)
“Cogs see a job, linchpins see a platform. Every interaction, every assignment is a chance to make a change, a chance to delight or surprise or to touch someone.”
Initially remember it is not about you it is about them. Social media is about being social talking about interesting stuff, ask questions comment on their interests. Get to know them. Don’t go on to twitter and tell them about your sale and give them a link to click. Remember this is the most important rule it is about them.