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Are the myriad gobbledygook terms that so many B2B writers warn against really just “imaginary bogeyman punching bags”? Is compiling a list of words that are overused and vague akin to burning books? Do the people who make those lists simply want to look smarter than everyone else? In an article that is long on indignation [...] A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. As Sherk acknowledges, he [...] Photo by Brenda Starr For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience. Why the surprise? I guess because there’s so much gloom and doom surrounding the future of B2B publishing. The [...] My lizard brain, always scanning the horizon for reasons not to publish, got very excited yesterday. Thanks to a Twitter lead from @TomPick, I came across an article by Devin Sugameli offering “5 Tips for More ReTweets.” Sugameli’s final tip for how to get more views of your blog posts was “Don’t [...] |
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