Reports of Twitter's Death Exaggerated

Twitter, says Constantine Von Hoffman this week on eMedia Vitals, is a dead-end technology. Why? Because young people don’t use it:

“Just 7% of those between 12 and 17 use Twitter, according to a Quantcast study. These numbers appear to improve with the next age group: 47% of those between 18 and 34 are Twitterers. [...]

January 15th, 2010 | Tags: , , | Category: Social Media | Leave a comment

Can Webinars Get Hip? Three Radical Ideas for Change

Between old and new media in the B2B world, there is a class that might be called middle-aged media: e-mail newsletters, webinars, and digital magazines. Though digital in nature, they have been in use for years and are starting to show their age. Like print, they will always have some role to play, but their [...]

November 5th, 2009 | Tags: , , , , , , , , , | Category: New-Media Models, Webcasting | Leave a comment

Eight Resources for Building Your Expertise in Social Media and Business

Social media means business

So now that we’re over our passing fears that social media are just a big productivity drain, how do businesses actually use things like Twitter and Facebook? For people in B2B media, this isn’t an idle question. Our readers and advertisers are increasingly engaging with each other via social media. Whether [...]

October 29th, 2009 | Tags: , , | Category: Social Media | One comment