Content's Evil Twin: Advertorial

This morning, the Los Angeles Times passed yet another milestone on the road to ruin of what was once a great newspaper. When I opened it to section two (the awkwardly named “LATEXTRA”), I experienced the following sequence of thoughts:

Wow, Universal Studios burned down yesterday.
Hold on, it says “ADVERTISEMENT” above the photo.
Oh, this whole thing [...]

What B2B Can Learn from Jeff Jarvis

A Review of What Would Google Do?

What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009.

The world of business-to-business publishing is falling to pieces. Ad pages and revenue are plummeting, staffs are being decimated, and magazines are being shut down or cut back at a dramatic pace. And no, it’s not just the recession, which has [...]