Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. I noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t [...]
Matt Cutts: Raising the Bar
Is Google poised to slow the growing domination of its search results by content farms like Demand Media and Associated Content? At the end of last Saturday’s episode of the podcast This Week in Google, Matt Cutts, the head of Google’s Webspam team, suggested that it would: “If your business [...]
A tweet from Jarvis this morning led to a short column in the Guardian that should be a useful corrective to a B2B audience worried about search-engine optimization (SEO).
For many in B2B media, the most important Web site metric is the total number of users. As quoted in the column, Matt Kelly of the Daily [...]