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As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. The publisher of titles like Computerworld and CIO was a pioneer in China and Web-first publishing. Now the company’s IDG Enterprise unit has announced it will dive into content marketing. The significance [...] CJR: Huge culture gap between print and online In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The vocabulary, the ethos, the culture, the methods would all be organic extensions of print. Reality, of course, is brutally different. The shift to online media is not an extrapolation [...] On his excellent B2B Blog last Friday, Chris Koch reflected on Forrester’s recent decision to make all its analysts move their blogs into Forrester’s web site. Forrester claims the move was made to protect its intellectual property. Koch’s view, though, is that Forrester’s motivation is to do the very thing it urges clients not to do: [...] For most practitioners of new-media journalism, the key to ethics is transparency. So long as you disclose all your biases and interests in what you write about, you’re OK. The rest of the traditional guidelines in which journalists have been trained are up for discussion, it seems. The latest and, to me, most mind-boggling example [...] Demand Media is evil. Or so Folio: magazine general manager Tony Silber implied yesterday in a blog post entitled “Demand Media Can Go to Hell.” Silber’s beef with the so-called content farm is like that of many others from traditional publishing: to pay freelance writers a paltry 3 cents a word, on average, is to “demean [...] For B2B publishers, how big a deal is the recently announced digital magazine consortium? Does the participation of industry titans Condé Nast, Time Inc., Hearst, Meredith, and News Corp., mean our magazines will all soon be read on cool e-reader tablets? Or is it just more hot air? For me, the answers to these questions came [...] |
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