What B2B Publishers Don't Get: You Can't Own the Conversation

Although there may be a few exceptions, Stephen Saunders got it right this week  when he wrote on Folio:‘s web site that most B2B publishers are miserable failures at social networking.  He argues that you can’t build and maintain an online business community unless you produce lots of your own content to [...]

There’s a Reason They Don’t Call It Mobsourcing

An article published today by Michael Masnick on his Techdirt blog takes on a Forbe’s opinion piece that tries to debunk the “myth” of crowdsourcing. The Forbes contributor, Dan Woods, claims that the commonly cited triumphs of crowdsourcing like Wikipedia (the supplier of this definition of crowdsourcing) are in fact the products largely of individuals, [...]

What B2B Can Learn from Jeff Jarvis, Part 3

How the Shift to Process Journalism Affects Ethics

What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009.

Scenes from an editor’s desk, circa 1989:

Copy arrives in the mail. You do a first read-through, do some fact checking, call the writer for clarifications, edit, and send it off to the type setter.

Galleys come back from type. You read [...]