Can Printcasting Print-on-Demand Work for B2B?

One of the memes at work in the new-media transformation involves the way print can play an ongoing role in the increasingly digital world of publishing. Last week I covered two options, print-on-demand from Magcloud, and digital editions that try to recreate the print experience. Both of these efforts have been marketed heavily to traditional [...]

Expanding Choice with Print-On-Demand

It is, or should be, a basic new-media mantra that people want content when they want it, where they want it, and how they want it. The rise of new media does not mean that print is dead. Rather, it means that print is just one of many ways people will choose to get information, [...]