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Because asking readers to pay for content has not been the norm in the B2B world, the recent debate over paywalls for newspapers hasn’t inspired much B2B-specific comment. Today, though, a post by UK trade journalist Adam Tinworth takes an interesting look at the topic from a B2B perspective. The occasion for Tinworth’s commentary was a [...] This week saw more discussion of the future of trade publications, helpful guidance on the FTC blogging guidelines, and a tale of two videos. Reports of Death Exaggerated: “How Trade Publications Can Capitalize on Content Marketing and Social Media,” Tom Pick, The WebMarket Central Blog, 11/18/09. Following up on his trenchant summary last week of the ills [...] Editors are rarely comfortable using the word content to describe their line of business, given that it suggests a kind of “undifferentiated slurry,” to borrow a phrase to be discussed below. They might prefer instead to substitute the word information, but they would be well advised to resist the temptation. There is a not-so-obvious but [...] |
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