Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side, as David Meerman Scott has put it, by writing directly for [...]
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In an article published this week on Folio:‘s Web site, Jill Ambroz reviews a panoply of print “innovations” that, she writes, “are breathing fresh air into a mature industry that is battling its own digital counterparts for survival.” It’s hard to tell how seriously she takes these innovations, especially as she twice refers to them [...] For B2B publishers, how big a deal is the recently announced digital magazine consortium? Does the participation of industry titans Condé Nast, Time Inc., Hearst, Meredith, and News Corp., mean our magazines will all soon be read on cool e-reader tablets? Or is it just more hot air? For me, the answers to these questions came [...] Since the publication earlier this month by the Federal Trade Commission of new guidelines on endorsements and testimonials, the place and nature of ethical guidelines in the new-media world have been a hot topic. The guidelines, frankly, are plain stupid. But they do shine an interesting light on how new media ethos is shifting from [...] |
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