B2B Blog Posts of the Week: The Turkey in the Room

Thanksgiving week in the States is never very productive for the B2B work world, and that appears equally true for B2B bloggers. While some tried to ignore the elephantine turkey in the room, others attempted, mostly in vain, to make the holiday pertinent to their usual subject matter. By mid-week, it was clear that we [...]

What B2B Can Learn from Jeff Jarvis, Part 2

The Transformative Power of Links

What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009.

When Jarvis writes in an early chapter of WWGD, “the link changes every business and institution,” it may sound a bit portentous.  But he has it exactly right.

The first time I encountered a hyperlinked Web page, back in the early 1990’s, I thought [...]