For most practitioners of new-media journalism, the key to ethics is transparency. So long as you disclose all your biases and interests in what you write about, you’re OK. The rest of the traditional guidelines in which journalists have been trained are up for discussion, it seems. The latest and, to me, most mind-boggling example [...]
|
|||||
|
A couple of blog commentaries today by B2B icons highlight two industry transformations that just aren’t happening fast enough. In one post, reflecting on today’s bankruptcy filing of Penton Media, Paul Conley laments that traditional publishers have been too slow to die off. In the other, Joe Pulizzi worries that media professionals have been too slow to [...] Of all the publishing-industry reactions to the debut of Apple’s iPad so far, the strangest may be a suggestion that the iPad and other e-readers will allow magazines to give up the Web. In a brief blog post on Folio: today, Donald Seckler proposes that as e-readers soar in popularity, they will offer an attractive [...] As journalists continue to witness the decline of traditional job opportunities, more of them are looking closely at content marketing. Consulting journalist Paul Conley has argued for several years now that content marketing represents one of the most promising career choices for journalists. Similarly, but from a marketer’s perspective, David Meerman Scott has told journalists [...] In the content business, talking down to your audience isn’t as easy as it used to be. When the means of production and distribution were out of reach to most, journalists and marketers were in control of the conversation. But in the new-media world, as Jeff Jarvis and others have shown, it’s the audience, not [...] I am a firm believer in a strong code of editorial ethics, as many editors who’ve worked with me would be all too quick to affirm. But I also believe that to be successful, a code of ethics must be flexible, adapting organically to the norms and expectations of different media and communities. Recent evidence [...] |
  |
||||
|
Copyright © 2010 B2B Memes - All Rights Reserved |
|||||