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CJR: Huge culture gap between print and online
In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The vocabulary, the ethos, the culture, the methods would all be organic extensions of print.
Reality, of course, is brutally different.
The shift to online media is not an extrapolation [...]
In an article published this week on Folio:’s Web site, Jill Ambroz reviews a panoply of print “innovations” that, she writes, “are breathing fresh air into a mature industry that is battling its own digital counterparts for survival.” It’s hard to tell how seriously she takes these innovations, especially as she twice refers to them [...]
Matt Cutts: Raising the Bar
Is Google poised to slow the growing domination of its search results by content farms like Demand Media and Associated Content? At the end of last Saturday’s episode of the podcast This Week in Google, Matt Cutts, the head of Google’s Webspam team, suggested that it would: “If your business [...]
Social media may be taking over the world, but in B2B publishing, many pockets of resistance remain, particularly among editorial staff. Paul Conley has been worried about this trend for years now. As he put it in a post last year, B2B journalists have been “adopting the techniques of conversational editorial more slowly than . [...]
For most practitioners of new-media journalism, the key to ethics is transparency. So long as you disclose all your biases and interests in what you write about, you’re OK. The rest of the traditional guidelines in which journalists have been trained are up for discussion, it seems. The latest and, to me, most mind-boggling example [...]
A couple of blog commentaries today by B2B icons highlight two industry transformations that just aren’t happening fast enough.
In one post, reflecting on today’s bankruptcy filing of Penton Media, Paul Conley laments that traditional publishers have been too slow to die off.
In the other, Joe Pulizzi worries that media professionals have been too slow to [...]
Of all the publishing-industry reactions to the debut of Apple’s iPad so far, the strangest may be a suggestion that the iPad and other e-readers will allow magazines to give up the Web. In a brief blog post on Folio: today, Donald Seckler proposes that as e-readers soar in popularity, they will offer an attractive [...]
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