Blogging Strategies: Post in Haste, Promote at Leisure

My lizard brain, always scanning the horizon for reasons not to publish, got very excited yesterday.

Thanks to a Twitter lead from @TomPick, I came across an article by Devin Sugameli offering “5 Tips for More ReTweets.” Sugameli’s final tip for how to get more views of your blog posts was “Don’t [...]

Which Do You Prefer, Users or Readers?

A tweet from Jarvis this morning led to a short column in the Guardian that should be a useful corrective to a B2B audience worried about search-engine optimization (SEO).

For many in B2B media, the most important Web site metric is the total number of users. As quoted in the column, Matt Kelly of the Daily [...]