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On his excellent B2B Blog last Friday, Chris Koch reflected on Forrester’s recent decision to make all its analysts move their blogs into Forrester’s web site. Forrester claims the move was made to protect its intellectual property. Koch’s view, though, is that Forrester’s motivation is to do the very thing it urges clients not to do: [...] The recent surge of so-called content farms has inspired a torrent of commentary from new-media pundits, most of it disapproving. Content farms (also called content factories) are web sites that produce huge numbers of short articles based on keywords popular in search engines. The leading examples are Demand Media, Associated Content, Answers.com, and, most recently, [...] Editors are rarely comfortable using the word content to describe their line of business, given that it suggests a kind of “undifferentiated slurry,” to borrow a phrase to be discussed below. They might prefer instead to substitute the word information, but they would be well advised to resist the temptation. There is a not-so-obvious but [...] Turning Cash Cows into Mini-Moos What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. In the previous three parts of this review of What Would Google Do?, I’ve looked at how Jarvis’s ideas apply to B2B in terms of its relation to readers, the impact of hyperlinks, and the shift from product journalism to process journalism. [...] How the Shift to Process Journalism Affects Ethics What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. Scenes from an editor’s desk, circa 1989: Copy arrives in the mail. You do a first read-through, do some fact checking, call the writer for clarifications, edit, and send it off to the type setter. Galleys come back from type. You read [...] The Transformative Power of Links What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. When Jarvis writes in an early chapter of WWGD, “the link changes every business and institution,” it may sound a bit portentous. But he has it exactly right. The first time I encountered a hyperlinked Web page, back in the early 1990’s, I thought [...] A Review of What Would Google Do? What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. The world of business-to-business publishing is falling to pieces. Ad pages and revenue are plummeting, staffs are being decimated, and magazines are being shut down or cut back at a dramatic pace. And no, it’s not just the recession, which has [...] |
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