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Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. I noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t [...] On his excellent B2B Blog last Friday, Chris Koch reflected on Forrester’s recent decision to make all its analysts move their blogs into Forrester’s web site. Forrester claims the move was made to protect its intellectual property. Koch’s view, though, is that Forrester’s motivation is to do the very thing it urges clients not to do: [...] The recent surge of so-called content farms has inspired a torrent of commentary from new-media pundits, most of it disapproving. Content farms (also called content factories) are web sites that produce huge numbers of short articles based on keywords popular in search engines. The leading examples are Demand Media, Associated Content, Answers.com, and, most recently, [...] Editors are rarely comfortable using the word content to describe their line of business, given that it suggests a kind of “undifferentiated slurry,” to borrow a phrase to be discussed below. They might prefer instead to substitute the word information, but they would be well advised to resist the temptation. There is a not-so-obvious but [...] Turning Cash Cows into Mini-Moos What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. In the previous three parts of this review of What Would Google Do?, I’ve looked at how Jarvis’s ideas apply to B2B in terms of its relation to readers, the impact of hyperlinks, and the shift from product journalism to process journalism. [...] How the Shift to Process Journalism Affects Ethics What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. Scenes from an editor’s desk, circa 1989: Copy arrives in the mail. You do a first read-through, do some fact checking, call the writer for clarifications, edit, and send it off to the type setter. Galleys come back from type. You read [...] |
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