Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. I noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t [...]
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The recent surge of so-called content farms has inspired a torrent of commentary from new-media pundits, most of it disapproving. Content farms (also called content factories) are web sites that produce huge numbers of short articles based on keywords popular in search engines. The leading examples are Demand Media, Associated Content, Answers.com, and, most recently, [...] A Review of What Would Google Do? What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. The world of business-to-business publishing is falling to pieces. Ad pages and revenue are plummeting, staffs are being decimated, and magazines are being shut down or cut back at a dramatic pace. And no, it’s not just the recession, which has [...] |
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