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On his excellent B2B Blog last Friday, Chris Koch reflected on Forrester’s recent decision to make all its analysts move their blogs into Forrester’s web site. Forrester claims the move was made to protect its intellectual property. Koch’s view, though, is that Forrester’s motivation is to do the very thing it urges clients not to do: [...] In the content business, talking down to your audience isn’t as easy as it used to be. When the means of production and distribution were out of reach to most, journalists and marketers were in control of the conversation. But in the new-media world, as Jeff Jarvis and others have shown, it’s the audience, not [...] A Review of What Would Google Do? What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. The world of business-to-business publishing is falling to pieces. Ad pages and revenue are plummeting, staffs are being decimated, and magazines are being shut down or cut back at a dramatic pace. And no, it’s not just the recession, which has [...] |
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