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The default Paper.li view (click to enlarge) When I first saw the details on the Flipboard iPad app (via Rexblog, I believe), I figured my days of using NetNewsWire on a daily basis were numbered. By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what [...] It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the [...] In an article published last weekend on Mashable, Sarah Kessler asked the question, “Can Robots Run the News?” It’s an important question not just for journalists, but for anyone who creates or curates content on the Web. The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of [...] A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. As Sherk acknowledges, he [...] Until very recently, Safari, Apple’s Web browser, has for me always come in a distant second to Firefox. But with the latest update to Safari, that may change. A new feature in Safari 5.0, Reader, is a compelling tool for reducing an article on the Web to its essence: the words. That such a tool is [...] Photo by Brenda Starr For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience. Why the surprise? I guess because there’s so much gloom and doom surrounding the future of B2B publishing. The [...] |
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