|
|||||
|
Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable. Like it or not, there is a role in most publications for run-of-the-mill, commodity content. The challenge for [...] A post last week in which I wrote approvingly of editorial walls provoked some discussion of the merits of the term. That discussion might have been sufficient for me if it hadn’t been for a coincidental tweet over the weekend from Josh Gordon. Without comment, he linked to an old blog post [...] Demand Media is evil. Or so Folio: magazine general manager Tony Silber implied yesterday in a blog post entitled “Demand Media Can Go to Hell.” Silber’s beef with the so-called content farm is like that of many others from traditional publishing: to pay freelance writers a paltry 3 cents a word, on average, is to “demean [...] The recent surge of so-called content farms has inspired a torrent of commentary from new-media pundits, most of it disapproving. Content farms (also called content factories) are web sites that produce huge numbers of short articles based on keywords popular in search engines. The leading examples are Demand Media, Associated Content, Answers.com, and, most recently, [...] Because asking readers to pay for content has not been the norm in the B2B world, the recent debate over paywalls for newspapers hasn’t inspired much B2B-specific comment. Today, though, a post by UK trade journalist Adam Tinworth takes an interesting look at the topic from a B2B perspective. The occasion for Tinworth’s commentary was a [...] |
 |
||||
|
Copyright © 2010 B2B Memes - All Rights Reserved |
|||||
