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Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable. Like it or not, there is a role in most publications for run-of-the-mill, commodity content. The challenge for [...] Demand Media is evil. Or so Folio: magazine general manager Tony Silber implied yesterday in a blog post entitled “Demand Media Can Go to Hell.” Silber’s beef with the so-called content farm is like that of many others from traditional publishing: to pay freelance writers a paltry 3 cents a word, on average, is to “demean [...] The recent surge of so-called content farms has inspired a torrent of commentary from new-media pundits, most of it disapproving. Content farms (also called content factories) are web sites that produce huge numbers of short articles based on keywords popular in search engines. The leading examples are Demand Media, Associated Content, Answers.com, and, most recently, [...] |
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