The Great Ghost-Blogging Debate

As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel, he argues against their position that CEOs should not use ghost writers for their blogs. While Schaeffer agrees with them in theory, in [...]

Blogging Strategies: Post in Haste, Promote at Leisure

My lizard brain, always scanning the horizon for reasons not to publish, got very excited yesterday.

Thanks to a Twitter lead from @TomPick, I came across an article by Devin Sugameli offering “5 Tips for More ReTweets.” Sugameli’s final tip for how to get more views of your blog posts was “Don’t [...]