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Photo by Net_Efekt Tuesday’s post on Advanstar’s decision to take Aftermarket Business magazine online-only was one instance of a critical question for B2B publishers today: how to move successfully from print to online. This is the question UK-based B2B blogger and consultant Rory Brown asked last week. One problem, he notes, “is that there are hardly [...] Where's the Logo? The Aftermarket brand is downplayed on its Web page Yesterday the wires buzzed briefly with the news that Advanstar will be converting one of its print titles, Aftermarket Business, into a digital-only format. Is this a brilliant leap into the new-media world, or a stop-gap attempt at survival? I’ll admit I’m not [...] |
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