The Key to Understanding New Media Is Attitude, Not Technology

Gina Trapani

Gina Tapani

Anytime you write in depth about  a new technology, you are at risk of falling into what might be called the Trapani Trap. A couple of years ago, Gina Trapani, the founder of Lifehacker and a cohost of This Week in Google, wrote and self-published the Complete Guide to Google Wave, which she described as “an experiment in iterative publishing.” As Google’s innovative technology evolved and its uses expanded, she would continue updating her book.  We all know how that worked out.

For my own experiment in iterative publishing, the New-Media Survival Guide, I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it.

In fact, the core message of my book is that to thrive in a new-media environment, you don’t have to be a technological wizard or one of those annoying early adopters. Social media platforms will come and go, sometimes with bewildering speed. You don’t need to master each one to be a good new-media citizen. But you do need to be open to them, and to have some level of curiosity about what they are trying to achieve.

The latest case in point is Pinterest. As I wrote yesterday, Pinterest is not for everybody and is not trying to be the next Facebook. But if you’re serious about your new-media career, you’ll read up on it. The list of resources in my article, which will probably work its way into the next edition of the guide, is a good place to start.

Is Rex Hammock the Groucho Marx of New Media?

In his autobiography, The Last Laugh, S. J. Perelman recalls that his first book included the following blurb from Groucho Marx:

“From the moment I picked up your book until I laid it down,  I was convulsed with laughter. Some day I intend reading it.”

Perelman doesn’t say how he felt about it, but given his admiration of the Marx Brothers, he was surely delighted.

I feel the same way about Rex Hammock’s blog post last week declaring my book, the New-Media Survival Guide, to be “awesome and a must read.” Does it worry me that his praise was preceded by the cheerful admission that, other than the two pages about him, he hadn’t read any of it?

Not at all. It’s classic Rex: funny, generous, and honest. It underscores my reason for featuring him in the book: if you want to understand new media, his blog posts and tweets are required reading.

UPDATE: Thanks to Bill Hudgins for suggesting the photo.

What Is the Lifespan of an Error?

There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact. It relates the years-long debate between D’Agata, an essayist, and Fingal, a fact checker, about whether artistry and accuracy can cohabit in the same nonfiction essay. Not surprisingly, perhaps, the book itself, as Craig Silverman says, “isn’t, you know, factual.”

Picture of a Broken Window by Fen OswinWhat interests me here about the book, though, is the obverse question implied by the evocative title:  What is the lifespan of an error? Rightly or wrongly, we tend to believe that the truth is eternal, that facts live forever, and that, by contrast, mistakes sooner or later die off unaided. Hence our attitudes about errors tend to be lax. But on the Internet, at least, errors are surprisingly resilient.

Some online errors seem to be beyond fixing. In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp. Those results highlight grizzly photos from a disaster that struck the camp more than 30 years ago when a passing fuel tanker exploded, killing 200 campers.

The issue is particularly tricky because the event did happen and is historically important. But is it highly relevant to a search for a camping spot? No one seems to think so. For a variety of understandable reasons, however, the search results live on.

This example is not an error of fact, of course, but of emphasis and context. That’s why it’s hard to fix. Errors of fact should be, by comparison, easily righted. And yet too often they aren’t, mostly because no one cares enough.

There are, unfortunately, abundant examples of this problem, but I’ll restrict myself to just two.

As Rebecca Hoffman happened to remind me yesterday by linking to it from her blog, I wrote last June about the problem of malignant typos. In my post, I noted that prominent blogger and journalist Frédéric Filloux had left uncorrected for two weeks an egregious misspelling of New York Times reporter Brian Stelter’s last name as “Settler.” Yesterday, in a new post, Filloux wrote of the importance of “proper editing and proofing,” giving me hope that his own error might by now have been fixed. But no. A quick check showed that the misspelled “Settler” appears permanently settled.

Filloux’s careless typo is, I suspect, a lost cause. I have higher if slowly diminishing hopes for a more recent error that I noticed last Thursday and shared with its publisher. In a post comparing the print-on-demand services from CreateSpace with those from Lightning Source, the CreateSpace cost per page was stated to be 12 cents per page. If that were true, a 100-page book would cost at least $12.00 to print, and legacy publishers everywhere would be smiling. In fact, though, the cost is 1.2 cents per page, or $1.20 for a 100 page book (not counting the cover). After five days, the mistake has not been corrected. But it’s early yet.

Is it rude or petty of me to point out so publicly these seemingly minor errors? I’ll let you decide. But my belief is that the future of the Internet may depend on how we react to such small mistakes. The situation calls to mind the broken windows theory of the recently deceased James Q. Wilson, which posited that tolerance of small crimes leads inevitably to bigger ones.

Though controversial in criminology, Wilson’s theory may prove true on the Internet. The more complacent we are about small errors, the more likely it is that we will eventually be plagued by large ones.

Photo by Fen Oswin.

More Lessons from My 10-Tweets-a-Day Challenge

Chart showing tweets per day for February 2012In the beginning of February, I challenged myself to post at least 10 times a day on Twitter. As I explained in the blog entry announcing the challenge, I had a variety of reasons for undertaking it. Mainly, though, I wanted to make better use of my Twitter account.

Now that the month is done, how did I do? And what, if anything, have I learned?

Unlike my previous challenge to publish one blog post a day in November, I didn’t quite achieve my goal this time. The main reason for my shortfall was a vacation in San Antonio, Texas. As the accompanying chart shows, I fell short of 10 tweets for all 5 days of the vacation. On one lamentable day, I managed only one tweet.

Overall, I sent out 301 tweets, for an average of 10.4 a day. Humble though that number may appear, it is 10 times my daily average for the previous six months.

My aim was not just to tweet 10 times a day, but to make about one-third of the tweets promotional (linking to something I’d written), one-third curatorial (linking to something elsewhere on the web), and one-third conversational (where there is no link, just a comment). Despite having just self-published a book (the New-Media Survival Guide), my usual reticence restricted my promotional tweets to just 12% of the total for the month. Conversationally, I was closer to my target, at 24%. More than 6 of 10 tweets was curatorial.

A couple of other metrics are worth noting. My lifetime average for daily tweets, as determined by How Often Do You Tweet?, has risen from 0.7 to 0.9. And my net number of followers has increased by 28, to 283. Though I can’t say for sure whether my stepped-up activity is responsible for the increase in followers, I gained 45 in February compared with 29 the month before.

Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. I would add a couple more.

First, I’ve found that tweeting about articles and other Web content is a good way to keep track of them. I don’t often remember to bookmark things I like. But since my Pinboard social bookmarking account records links in my tweets, I don’t have to remember to bookmark them if I’m tweeting actively.

Second, both the quality and quantity of my tweets are related to those of the people I follow. On days when a lot of them were sharing great content, I didn’t have any difficulty meeting my quota. On other days, there wasn’t much worth retweeting or commenting on.

Recognizing that this review of my challenge is of interest primarily to myself, I won’t draw it out. But as I noted two weeks ago, it’s been a good experience for me.

Will I maintain my average of 10 tweets a day in the coming months? I can’t guarantee it. But I will try. Stay tuned.

A Leap-Day Special

To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). This is just a one day sale, more or less, so if you’re tempted, don’t wait. I don’t anticipate another discount for some time.

Managing one-day sales, it appears, can be a bit tricky. You can already buy the discounted e-book on Smashwords; but Amazon requires a review of all changes, so it may not take effect for the Kindle version until leap day proper. Likewise, the price might not return to the regular $2.99 until a few hours after leap day.

Atoms being what they are, I haven’t discounted the new paperback edition of the book. However, that handsome version has its own charms, well worth the $6.99 cover price.

Though there really is not much risk in spending 99 cents, you can find out more about the New-Media Survival Guide before you buy it at NewMediaSurvivalGuide.com.