Comments for B2B Memes http://www.b2bmemes.com Tracking the Transformation of Business Media Thu, 29 Jul 2010 19:46:00 +0000 hourly 1 http://wordpress.org/?v=3.0 Comment on Should We Worry About Gobbledygook? by Tweets that mention Should We Worry About Gobbledygook? | B2B Memes -- Topsy.com http://www.b2bmemes.com/2010/07/29/should-we-worry-about-gobbledygook/comment-page-1/#comment-1161 Tweets that mention Should We Worry About Gobbledygook? | B2B Memes -- Topsy.com Thu, 29 Jul 2010 19:46:00 +0000 http://www.b2bmemes.com/?p=1149#comment-1161 [...] This post was mentioned on Twitter by Regalix, johnbethune. johnbethune said: New post: Should we worry about gobbledygook? http://bit.ly/dm90sd [...] [...] This post was mentioned on Twitter by Regalix, johnbethune. johnbethune said: New post: Should we worry about gobbledygook? http://bit.ly/dm90sd [...]

]]> Comment on Google to Rein In Content Farms? by Google Caffeine Türk Sitelerini Nasıl Etkiledi? | HFY Media BLOG http://www.b2bmemes.com/2010/02/23/google-to-rein-in-content-farms/comment-page-1/#comment-1160 Google Caffeine Türk Sitelerini Nasıl Etkiledi? | HFY Media BLOG Thu, 29 Jul 2010 13:19:16 +0000 http://www.b2bmemes.com/?p=844#comment-1160 [...] Caffeine, Ekşi Sözlük‘ü de vurdu çünkü Google artık “content farm” sitelerine savaş açtı. Caffeine’in mimarlarından ve Google’ın Web spam ekibinin başındaki Matt Cutts, bu tür sitelerin çok ve fakat düşük kalitede içerik ürettiklerini düşünüyor. [...] [...] Caffeine, Ekşi Sözlük‘ü de vurdu çünkü Google artık “content farm” sitelerine savaş açtı. Caffeine’in mimarlarından ve Google’ın Web spam ekibinin başındaki Matt Cutts, bu tür sitelerin çok ve fakat düşük kalitede içerik ürettiklerini düşünüyor. [...]

]]> Comment on Google to Rein In Content Farms? by Google Caffeine Türk Sitelerini Nasıl Etkiledi? http://www.b2bmemes.com/2010/02/23/google-to-rein-in-content-farms/comment-page-1/#comment-1158 Google Caffeine Türk Sitelerini Nasıl Etkiledi? Thu, 29 Jul 2010 06:45:26 +0000 http://www.b2bmemes.com/?p=844#comment-1158 [...] Caffeine, Ekşi Sözlük‘ü de vurdu çünkü Google artık “content farm” sitelerine savaş açtı. Caffeine’in mimarlarından ve Google’ın Web spam ekibinin başındaki Matt Cutts, bu tür sitelerin çok ve fakat düşük kalitede içerik ürettiklerini düşünüyor. [...] [...] Caffeine, Ekşi Sözlük‘ü de vurdu çünkü Google artık “content farm” sitelerine savaş açtı. Caffeine’in mimarlarından ve Google’ın Web spam ekibinin başındaki Matt Cutts, bu tür sitelerin çok ve fakat düşük kalitede içerik ürettiklerini düşünüyor. [...]

]]> Comment on We’ve Got Algorithms. Who Needs Editors? by Bob Scheier http://www.b2bmemes.com/2010/07/14/with-algorithms-who-needs-editors/comment-page-1/#comment-1085 Bob Scheier Fri, 16 Jul 2010 17:36:51 +0000 http://www.b2bmemes.com/?p=1137#comment-1085 Amen! The limits of robots go beyond the selection of content and headlines to fact-checking, polishing (spell checking, grammar and clarity) and beyond to the all-critical addition of context (telling the reader why the story is important). Go beyond that to providing insight or delight to the reader (the highest level in the content "value chain") and the less value an algorithm can provide. Your point about the limits of "audience driven" content is also very well taken. What is often most interesting is what everyone else ISN'T talking about and hasn't seen yet. The classic example would be a story predicting the fall of the housing market several months before it happened. How would you have "crowd-sourced" that? Am currently finishing up an ebook on where it makes sense to still use professional editors vs. the crowd in B2B content creation -- happy to furnish a review copy for feedback from interested participants. Amen! The limits of robots go beyond the selection of content and headlines to fact-checking, polishing (spell checking, grammar and clarity) and beyond to the all-critical addition of context (telling the reader why the story is important). Go beyond that to providing insight or delight to the reader (the highest level in the content “value chain”) and the less value an algorithm can provide.

Your point about the limits of “audience driven” content is also very well taken. What is often most interesting is what everyone else ISN’T talking about and hasn’t seen yet. The classic example would be a story predicting the fall of the housing market several months before it happened. How would you have “crowd-sourced” that?

Am currently finishing up an ebook on where it makes sense to still use professional editors vs. the crowd in B2B content creation — happy to furnish a review copy for feedback from interested participants.

]]> Comment on We’ve Got Algorithms. Who Needs Editors? by Tweets that mention We’ve Got Algorithms. Who Needs Editors? | B2B Memes -- Topsy.com http://www.b2bmemes.com/2010/07/14/with-algorithms-who-needs-editors/comment-page-1/#comment-1069 Tweets that mention We’ve Got Algorithms. Who Needs Editors? | B2B Memes -- Topsy.com Thu, 15 Jul 2010 00:25:45 +0000 http://www.b2bmemes.com/?p=1137#comment-1069 [...] This post was mentioned on Twitter by Regalix and Tony Karrer, B2B Memes. B2B Memes said: We've got algorithms. Who needs editors? http://bit.ly/bMedls [...] [...] This post was mentioned on Twitter by Regalix and Tony Karrer, B2B Memes. B2B Memes said: We've got algorithms. Who needs editors? http://bit.ly/bMedls [...]

]]> Comment on Journalists as Buzzword Killers by Tweets that mention Journalists as Buzzword Killers | B2B Memes -- Topsy.com http://www.b2bmemes.com/2010/07/13/journalists-as-buzzword-killers/comment-page-1/#comment-1059 Tweets that mention Journalists as Buzzword Killers | B2B Memes -- Topsy.com Wed, 14 Jul 2010 02:21:18 +0000 http://www.b2bmemes.com/?p=1130#comment-1059 [...] This post was mentioned on Twitter by Regalix, B2B Memes. B2B Memes said: To avoid killer buzzwords in content marketing, think like a journo http://bit.ly/cwh3aP (inspired by @JoshGordon) [...] [...] This post was mentioned on Twitter by Regalix, B2B Memes. B2B Memes said: To avoid killer buzzwords in content marketing, think like a journo http://bit.ly/cwh3aP (inspired by @JoshGordon) [...]

]]> Comment on Content Marketing’s PR Problem by Journalists as Buzzword Killers | B2B Memes http://www.b2bmemes.com/2010/05/11/content-marketings-pr-problem/comment-page-1/#comment-1056 Journalists as Buzzword Killers | B2B Memes Tue, 13 Jul 2010 19:29:52 +0000 http://www.b2bmemes.com/?p=999#comment-1056 [...] it’s been said here before,  it’s worth repeating: If content marketing is to fulfill its promise, it must adopt a [...] [...] it’s been said here before,  it’s worth repeating: If content marketing is to fulfill its promise, it must adopt a [...]

]]> Comment on Saving Your Content from Web Clutter by Tweets that mention Saving Your Content from Web Clutter | B2B Memes -- Topsy.com http://www.b2bmemes.com/2010/07/06/saving-your-content-from-web-clutter/comment-page-1/#comment-1038 Tweets that mention Saving Your Content from Web Clutter | B2B Memes -- Topsy.com Wed, 07 Jul 2010 00:40:20 +0000 http://www.b2bmemes.com/?p=1102#comment-1038 [...] This post was mentioned on Twitter by Carol Gratz, B2B Memes. B2B Memes said: Safari's new Reader shows just how busy Web pages have become. If your content matters, pare down the clutter. http://bit.ly/cuuREY [...] [...] This post was mentioned on Twitter by Carol Gratz, B2B Memes. B2B Memes said: Safari's new Reader shows just how busy Web pages have become. If your content matters, pare down the clutter. http://bit.ly/cuuREY [...]

]]> Comment on Content’s Evil Twin: Advertorial by Tom Harker http://www.b2bmemes.com/2010/07/01/contents-evil-twin-advertorial/comment-page-1/#comment-1025 Tom Harker Fri, 02 Jul 2010 12:47:38 +0000 http://www.b2bmemes.com/?p=1096#comment-1025 I could not agree more with you. This could apply to a lot of the advertising mail than one receives. Tom I could not agree more with you. This could apply to a lot of the advertising mail than one receives.
Tom

]]> Comment on Content’s Evil Twin: Advertorial by Tweets that mention Content’s Evil Twin: Advertorial | B2B Memes -- Topsy.com http://www.b2bmemes.com/2010/07/01/contents-evil-twin-advertorial/comment-page-1/#comment-1021 Tweets that mention Content’s Evil Twin: Advertorial | B2B Memes -- Topsy.com Thu, 01 Jul 2010 19:24:40 +0000 http://www.b2bmemes.com/?p=1096#comment-1021 [...] This post was mentioned on Twitter by Tony Karrer, B2B Memes. B2B Memes said: Content's Evil Twin: Advertorial http://bit.ly/aGoUyD Prompted, I'm sad to say, by the L.A. Times. [...] [...] This post was mentioned on Twitter by Tony Karrer, B2B Memes. B2B Memes said: Content's Evil Twin: Advertorial http://bit.ly/aGoUyD Prompted, I'm sad to say, by the L.A. Times. [...]

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