Content's Evil Twin: Advertorial

This morning, the Los Angeles Times passed yet another milestone on the road to ruin of what was once a great newspaper. When I opened it to section two (the awkwardly named “LATEXTRA”), I experienced the following sequence of thoughts:

Wow, Universal Studios burned down yesterday.
Hold on, it says “ADVERTISEMENT” above the photo.
Oh, this whole thing [...]

The Coming Content Marketing-Publishing Continuum

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. What interested me most in Gordon’s premise was a point [...]

The Shift to New Media Cannot Be Gradual

CJR: Huge culture gap between print and online

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The vocabulary, the ethos, the culture, the methods would all be organic extensions of print.

Reality, of course, is brutally different.

The shift to online media is not an extrapolation [...]

Gimmicks and the Decline of Print

In an article published this week on Folio:‘s Web site, Jill Ambroz reviews a panoply of print “innovations” that, she writes, “are breathing fresh air into a mature industry that is battling its own digital counterparts for survival.” It’s hard to tell how seriously she takes these innovations, especially as she twice refers to them [...]

Apple’s iPad May Help Save Publishing, But Not This Way

Of all the publishing-industry reactions to the debut of Apple’s iPad so far, the strangest may be a suggestion that the iPad and other e-readers will allow magazines to give up the Web. In a brief blog post on Folio: today, Donald Seckler proposes that as e-readers soar in popularity, they will offer an attractive [...]

Prediction: Apple's Tablet Will Change Publishing

Ihnatko: Apple tablet will spark digital publishing revolution

Of all the predictions for 2010 I’ve read—or hope to read (Paul Conley, how about  B2B predictions as lullaby lyrics?)—the one that has me most excited is that Apple will come out with a tablet computer. This isn’t just because I’m a serious technophile, but also [...]

Should B2B Get Excited about the Digital Magazine Consortium?

For B2B publishers, how big a deal is the recently announced digital magazine consortium?  Does the participation of industry titans Condé Nast, Time Inc., Hearst, Meredith, and News Corp., mean our magazines will all soon be read on cool e-reader tablets? Or is it just more hot air?

For me, the answers to these questions came [...]