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Last night I happened to watch Days of Wine and Roses, a Jack Lemmon-Lee Remick movie from 1962 that, perhaps because of the overexposed theme song, I had resisted for years. My mistake. It is a powerful, compelling story of an alcoholic couple whose refusal to acknowledge their alcoholism destroys their relationship. For a movie made [...] June 30th, 2010 | Tags: Content Marketing, control, Ethics, Social Media, transparency | Category: Content Marketing, Ethics, Social Media |
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As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel, he argues against their position that CEOs should not use ghost writers for their blogs. While Schaeffer agrees with them in theory, in [...] June 22nd, 2010 | Tags: blogging, Content Marketing, Ethics, Social Media, Writing | Category: Content Marketing, Ethics, Social Media |
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Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio:‘s web site that most B2B publishers are miserable failures at social networking. He argues that you can’t build and maintain an online business community unless you produce lots of your own content to [...] April 2nd, 2010 | Tags: content, process journalism, Social Media | Category: Social Media |
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Earlier this month, after writing his final column for Inc. magazine, Joel Spolsky blogged about his experience in the magazine world. His feelings, clearly, were mixed: “Writing for Inc. was an enormous honor, but it was very different than writing on my own website. Every article I submitted was extensively rewritten in the [...] March 26th, 2010 | Tags: Editing, Jeff Jarvis, new media, old-media, Social Media | Category: Editing, New-Media Models, Social Media |
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Social media may be taking over the world, but in B2B publishing, many pockets of resistance remain, particularly among editorial staff. Paul Conley has been worried about this trend for years now. As he put it in a post last year, B2B journalists have been “adopting the techniques of conversational editorial more slowly than . [...] February 17th, 2010 | Tags: Content Marketing, marketing, new media, old-media, transparency, Writing | Category: Social Media |
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Twitter, says Constantine Von Hoffman this week on eMedia Vitals, is a dead-end technology. Why? Because young people don’t use it: “Just 7% of those between 12 and 17 use Twitter, according to a Quantcast study. These numbers appear to improve with the next age group: 47% of those between 18 and 34 are Twitterers. [...] January 15th, 2010 | Tags: new media, Social Media, Twitter | Category: Social Media |
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Laporte: His audience will determine his salary. In all the discussions I’ve seen of the virtues and evils of paywalls, I have yet to see any mention of the relation of paid content to social media. This is perhaps because paying for content comes off, even to its proponents, as a kind of uncool, regrettably [...] December 4th, 2009 | Tags: new media, old-media, Paid vs. Free, Social Media, transparency | Category: Paid vs. Free, Social Media |
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