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Because asking readers to pay for content has not been the norm in the B2B world, the recent debate over paywalls for newspapers hasn’t inspired much B2B-specific comment. Today, though, a post by UK trade journalist Adam Tinworth takes an interesting look at the topic from a B2B perspective. The occasion for Tinworth’s commentary was a [...] The news that Condé Nast will be deep-sixing Gourmet magazine hit me this morning with more than the merely theoretical impact I would have felt a few months ago. Then, it would have been a momentary blip in my consciousness of the consumer magazine world. Now, it will be a personal case study in why [...] Editors are rarely comfortable using the word content to describe their line of business, given that it suggests a kind of “undifferentiated slurry,” to borrow a phrase to be discussed below. They might prefer instead to substitute the word information, but they would be well advised to resist the temptation. There is a not-so-obvious but [...] |
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