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On his excellent B2B Blog last Friday, Chris Koch reflected on Forrester’s recent decision to make all its analysts move their blogs into Forrester’s web site. Forrester claims the move was made to protect its intellectual property. Koch’s view, though, is that Forrester’s motivation is to do the very thing it urges clients not to do: [...] A couple of blog commentaries today by B2B icons highlight two industry transformations that just aren’t happening fast enough. In one post, reflecting on today’s bankruptcy filing of Penton Media, Paul Conley laments that traditional publishers have been too slow to die off. In the other, Joe Pulizzi worries that media professionals have been too slow to [...] Demand Media is evil. Or so Folio: magazine general manager Tony Silber implied yesterday in a blog post entitled “Demand Media Can Go to Hell.” Silber’s beef with the so-called content farm is like that of many others from traditional publishing: to pay freelance writers a paltry 3 cents a word, on average, is to “demean [...] Of all the publishing-industry reactions to the debut of Apple’s iPad so far, the strangest may be a suggestion that the iPad and other e-readers will allow magazines to give up the Web. In a brief blog post on Folio: today, Donald Seckler proposes that as e-readers soar in popularity, they will offer an attractive [...] In the content business, talking down to your audience isn’t as easy as it used to be. When the means of production and distribution were out of reach to most, journalists and marketers were in control of the conversation. But in the new-media world, as Jeff Jarvis and others have shown, it’s the audience, not [...] The recent surge of so-called content farms has inspired a torrent of commentary from new-media pundits, most of it disapproving. Content farms (also called content factories) are web sites that produce huge numbers of short articles based on keywords popular in search engines. The leading examples are Demand Media, Associated Content, Answers.com, and, most recently, [...] |
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