|
|||||
|
This morning, the Los Angeles Times passed yet another milestone on the road to ruin of what was once a great newspaper. When I opened it to section two (the awkwardly named “LATEXTRA”), I experienced the following sequence of thoughts: Wow, Universal Studios burned down yesterday. In a comment today on a recent B2B Memes blog post, “Content Marketing’s PR Problem,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles notes, journalism is often biased in hidden ways by PR and marketing. In content marketing, that bias tends to be [...] Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side, as David Meerman Scott has put it, by writing directly for [...] A post last week in which I wrote approvingly of editorial walls provoked some discussion of the merits of the term. That discussion might have been sufficient for me if it hadn’t been for a coincidental tweet over the weekend from Josh Gordon. Without comment, he linked to an old blog post [...] For most practitioners of new-media journalism, the key to ethics is transparency. So long as you disclose all your biases and interests in what you write about, you’re OK. The rest of the traditional guidelines in which journalists have been trained are up for discussion, it seems. The latest and, to me, most mind-boggling example [...] |
  |
||||
|
Copyright © 2010 B2B Memes - All Rights Reserved |
|||||
