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True Enough: Learning to Live in a Post-Fact Society by Farhad Manjoo. Wiley, 2009 The Internet is cool, and it is easy to mistake coolness for goodness. So for every few new-media optimists I read, I like to pause for a quick a dose of counterbalancing pessimism. The latest dose for me comes from Farhad Manjoo’s True [...] Turning Cash Cows into Mini-Moos What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. In the previous three parts of this review of What Would Google Do?, I’ve looked at how Jarvis’s ideas apply to B2B in terms of its relation to readers, the impact of hyperlinks, and the shift from product journalism to process journalism. [...] How the Shift to Process Journalism Affects Ethics What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. Scenes from an editor’s desk, circa 1989: Copy arrives in the mail. You do a first read-through, do some fact checking, call the writer for clarifications, edit, and send it off to the type setter. Galleys come back from type. You read [...] The Transformative Power of Links What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. When Jarvis writes in an early chapter of WWGD, “the link changes every business and institution,” it may sound a bit portentous. But he has it exactly right. The first time I encountered a hyperlinked Web page, back in the early 1990’s, I thought [...] A Review of What Would Google Do? What Would Google Do? By Jeff Jarvis. HarperBusiness, 2009. The world of business-to-business publishing is falling to pieces. Ad pages and revenue are plummeting, staffs are being decimated, and magazines are being shut down or cut back at a dramatic pace. And no, it’s not just the recession, which has [...] |
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