Fear and Social Media Don’t Mix

MUD day 19:

A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Should it restrict what they say and do there? Or should it stay strictly hands off, neither aiding nor impeding social media activities?

Journal Register Company's Rules for Social Media

Cynics might argue that institutions inherently distrust anything they can’t control. But their challenge in dealing with social media has more to do with the culture of caution and conservatism that every traditional organization seems to engender. It’s one of the key reasons why the AP repeatedly feels the need to crack down on the way its staff use Twitter, and why Georgia Tech recently decided that federal privacy rules require it to ban classroom wikis.

I suspect most institutions wouldn’t much appreciate John Paton’s three employee rules for using social media. A little too, shall we say, vague. But I do think they would be well served by the slightly more detailed rules Dan Gillmor proposes for news organizations:

  1. Be human.
  2. Be honorable.
  3. Don’t embarrass us.

I can already hear the objections. But my point would be this: If you fear what your employees are going to do on social media, what you really fear is their humanity. Have courage. Fear and social media don’t mix.

3 thoughts on “Fear and Social Media Don’t Mix

  1. Pingback: Best of B2B Marketing Zone for November 19, 2011 « Sales and Marketing Jobs

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