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In a comment today on a recent B2B Memes blog post, “Content Marketing’s PR Problem,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles notes, journalism is often biased in hidden ways by PR and marketing. In content marketing, that bias tends to be [...] Imagine for a moment (and this may not be a stretch for many readers) that you’ve been self-employed for a year or so after a layoff put you out on the streets. You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous [...] Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. What interested me most in Gordon’s premise was a point [...] A thoughtful article on MediaShift today by Roland Legrand makes a compelling case for journalists learning programming. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory. The only exception he admits is any journalist who plans to quit the [...] |
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