Comments on: Content Marketing’s PR Problem http://www.b2bmemes.com/2010/05/11/content-marketings-pr-problem/ Tracking the Transformation of Business Media Fri, 03 Feb 2012 17:59:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Journalists as Buzzword Killers | B2B Memes http://www.b2bmemes.com/2010/05/11/content-marketings-pr-problem/comment-page-1/#comment-1056 Journalists as Buzzword Killers | B2B Memes Tue, 13 Jul 2010 19:29:52 +0000 http://www.b2bmemes.com/?p=999#comment-1056 [...] it’s been said here before,  it’s worth repeating: If content marketing is to fulfill its promise, it must adopt a [...] [...] it’s been said here before,  it’s worth repeating: If content marketing is to fulfill its promise, it must adopt a [...]

]]> By: John Bethune http://www.b2bmemes.com/2010/05/11/content-marketings-pr-problem/comment-page-1/#comment-1007 John Bethune Mon, 28 Jun 2010 23:22:23 +0000 http://www.b2bmemes.com/?p=999#comment-1007 Thanks for the thoughtful comment. As you can see <a href="http://www.b2bmemes.com/2010/06/28/ethics-transparency-is-not-all/" rel="nofollow">here</a>, it has spurred some new thoughts of my own. Thanks for the thoughtful comment. As you can see here, it has spurred some new thoughts of my own.

]]> By: Ethics: Transparency Is Not All | B2B Memes http://www.b2bmemes.com/2010/05/11/content-marketings-pr-problem/comment-page-1/#comment-1006 Ethics: Transparency Is Not All | B2B Memes Mon, 28 Jun 2010 23:19:53 +0000 http://www.b2bmemes.com/?p=999#comment-1006 [...] Transparency Is Not All By John Bethune In a comment today on a recent B2B Memes blog post, “Content Marketing’s PR Problem,”  a reader by the dubious name of Ant Miles raises an interesting point about content marketing [...] [...] Transparency Is Not All By John Bethune In a comment today on a recent B2B Memes blog post, “Content Marketing’s PR Problem,”  a reader by the dubious name of Ant Miles raises an interesting point about content marketing [...]

]]> By: Ant Miles http://www.b2bmemes.com/2010/05/11/content-marketings-pr-problem/comment-page-1/#comment-1005 Ant Miles Mon, 28 Jun 2010 13:57:20 +0000 http://www.b2bmemes.com/?p=999#comment-1005 Unfortunately, traditional journalism has itself been practiced without 'traditional journalistic values' on occasion. Advertising and PR have the ability to subvert journalistic integrity. The difference is that with content marketing the source of any bias (the client) is easier to see. Cynical audiences will see overly biased content for what it is - PR by another name - and treat it as such. The art to great content marketing must then be, through the very act of providing neutral, targeted content, maybe unrelated to the brand itself, to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content. So, in many ways, this shift to content marketing could lead to more transparency and trust than at present! Unfortunately, traditional journalism has itself been practiced without ‘traditional journalistic values’ on occasion. Advertising and PR have the ability to subvert journalistic integrity.

The difference is that with content marketing the source of any bias (the client) is easier to see. Cynical audiences will see overly biased content for what it is – PR by another name – and treat it as such.

The art to great content marketing must then be, through the very act of providing neutral, targeted content, maybe unrelated to the brand itself, to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content.

So, in many ways, this shift to content marketing could lead to more transparency and trust than at present!

]]> By: Tweets that mention Content Marketing’s PR Problem | B2B Memes -- Topsy.com http://www.b2bmemes.com/2010/05/11/content-marketings-pr-problem/comment-page-1/#comment-947 Tweets that mention Content Marketing’s PR Problem | B2B Memes -- Topsy.com Wed, 12 May 2010 00:08:43 +0000 http://www.b2bmemes.com/?p=999#comment-947 [...] This post was mentioned on Twitter by Tony Karrer, B2B Memes. B2B Memes said: I awake from a 3-week creative slumber and write a new blog post: Content Marketing's PR Problem. http://bit.ly/9MsTeH [...] [...] This post was mentioned on Twitter by Tony Karrer, B2B Memes. B2B Memes said: I awake from a 3-week creative slumber and write a new blog post: Content Marketing's PR Problem. http://bit.ly/9MsTeH [...]

]]>