Comments on: Is B2B Ready for Corporate Journalism? http://www.b2bmemes.com/2010/04/20/is-b2b-ready-for-corporate-journalism/ Tracking the Transformation of Business Media Fri, 03 Feb 2012 17:59:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Journalists, Content Marketing, and Tough Questions | B2B Memes http://www.b2bmemes.com/2010/04/20/is-b2b-ready-for-corporate-journalism/comment-page-1/#comment-2292 Journalists, Content Marketing, and Tough Questions | B2B Memes Thu, 16 Dec 2010 18:32:34 +0000 http://www.b2bmemes.com/?p=992#comment-2292 [...] what makes journalism shine. But are B2B brands ready for tough questions?  As I’ve worried before, maybe not. But if that’s the case, they aren’t ready for marketing in the social media world [...] [...] what makes journalism shine. But are B2B brands ready for tough questions?  As I’ve worried before, maybe not. But if that’s the case, they aren’t ready for marketing in the social media world [...]

]]> By: Veronica Brown http://www.b2bmemes.com/2010/04/20/is-b2b-ready-for-corporate-journalism/comment-page-1/#comment-969 Veronica Brown Fri, 28 May 2010 15:30:25 +0000 http://www.b2bmemes.com/?p=992#comment-969 John, thanks for a thoughtful response on our blog. I think you and I are on the same page. I am coming to the opinion that equating marketing with journalism is not only confusing, but could even be dangerous. I would love to see an example of a company that is doing corporate journalism well. What does that content look like? Do you know of any examples? John, thanks for a thoughtful response on our blog. I think you and I are on the same page. I am coming to the opinion that equating marketing with journalism is not only confusing, but could even be dangerous.

I would love to see an example of a company that is doing corporate journalism well. What does that content look like? Do you know of any examples?

]]> By: Veronica Brown http://www.b2bmemes.com/2010/04/20/is-b2b-ready-for-corporate-journalism/comment-page-1/#comment-960 Veronica Brown Tue, 18 May 2010 13:00:42 +0000 http://www.b2bmemes.com/?p=992#comment-960 Enjoyed this post because your discussion of Marylyn Donahue's comment was more elucidating on what Corporate Journalism is--and is not--than other definitions I've seen. I think it's helpful for B2B marketers to think like journalists, and even hire journalists, to get the perspective they need to think like publishers. However, truly objective content about an organization can't come from inside it--just look at BP. I blogged about, and linked to, your post here: <a href="http://bit.ly/dzzpEb" rel="nofollow">It's Still B2B To Me</a>. Enjoyed this post because your discussion of Marylyn Donahue’s comment was more elucidating on what Corporate Journalism is–and is not–than other definitions I’ve seen.

I think it’s helpful for B2B marketers to think like journalists, and even hire journalists, to get the perspective they need to think like publishers. However, truly objective content about an organization can’t come from inside it–just look at BP.

I blogged about, and linked to, your post here: It’s Still B2B To Me.

]]> By: Content Marketing’s PR Problem | B2B Memes http://www.b2bmemes.com/2010/04/20/is-b2b-ready-for-corporate-journalism/comment-page-1/#comment-945 Content Marketing’s PR Problem | B2B Memes Tue, 11 May 2010 20:38:54 +0000 http://www.b2bmemes.com/?p=992#comment-945 [...] Is B2B Ready for Corporate Journalism? [...] [...] Is B2B Ready for Corporate Journalism? [...]

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