Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side, as David Meerman Scott has put it, by writing directly for [...]
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Photo by Brenda Starr For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience. Why the surprise? I guess because there’s so much gloom and doom surrounding the future of B2B publishing. The [...] For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. The silence is understandable. Most of the time, the kind of publishing that [...] |
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