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Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. I noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t [...] My lizard brain, always scanning the horizon for reasons not to publish, got very excited yesterday. Thanks to a Twitter lead from @TomPick, I came across an article by Devin Sugameli offering “5 Tips for More ReTweets.” Sugameli’s final tip for how to get more views of your blog posts was “Don’t [...] Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable. Like it or not, there is a role in most publications for run-of-the-mill, commodity content. The challenge for [...] CJR: Huge culture gap between print and online In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The vocabulary, the ethos, the culture, the methods would all be organic extensions of print. Reality, of course, is brutally different. The shift to online media is not an extrapolation [...] In an article published this week on Folio:‘s Web site, Jill Ambroz reviews a panoply of print “innovations” that, she writes, “are breathing fresh air into a mature industry that is battling its own digital counterparts for survival.” It’s hard to tell how seriously she takes these innovations, especially as she twice refers to them [...] |
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