http://www.b2bmemes.com/2010/02/17/editors-need-to-think-like-marketers/ Tracking the Transformation of Business Media Wed, 01 Sep 2010 19:14:01 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.b2bmemes.com/2010/02/17/editors-need-to-think-like-marketers/comment-page-1/#comment-877 The Other End of the Telescope « Reinventing the Newsroom Wed, 24 Mar 2010 18:31:25 +0000 http://www.b2bmemes.com/?p=819#comment-877 [...] Here’s a third example. John Bethune argues that journalists need to think more like marketers, examining another blogger’s question about why journalists have been generally worried about or unexcited by the changes ushered in by social media, and are making incremental changes while marketers are eagerly overhauling the basics of what they do. (Apologies for the Russian-doll effect of all this blogger commentary. Peril of the form.) [...] [...] Here’s a third example. John Bethune argues that journalists need to think more like marketers, examining another blogger’s question about why journalists have been generally worried about or unexcited by the changes ushered in by social media, and are making incremental changes while marketers are eagerly overhauling the basics of what they do. (Apologies for the Russian-doll effect of all this blogger commentary. Peril of the form.) [...]

]]> http://www.b2bmemes.com/2010/02/17/editors-need-to-think-like-marketers/comment-page-1/#comment-724 Paul Conley Thu, 18 Feb 2010 14:28:00 +0000 http://www.b2bmemes.com/?p=819#comment-724 Hi John, Nice work. You've made sense of what Dan had to say. That's easy. But you also made sense of what I had to say. And that can be very difficult! Even I don't think I make sense much of the time. Hi John,
Nice work. You’ve made sense of what Dan had to say. That’s easy. But you also made sense of what I had to say. And that can be very difficult! Even I don’t think I make sense much of the time.

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