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A post last week in which I wrote approvingly of editorial walls provoked some discussion of the merits of the term. That discussion might have been sufficient for me if it hadn’t been for a coincidental tweet over the weekend from Josh Gordon. Without comment, he linked to an old blog post [...] A central challenge for B2B content marketing is to keep copy free of promotional efforts. Traditional B2B publishers have handled this–with varying degrees of success–by erecting editorial walls, barriers to separate “church and state.” There are rules of engagement that limit just how much advertisers, via the publisher’s sales people, can influence editorial. But in [...] On his excellent B2B Blog last Friday, Chris Koch reflected on Forrester’s recent decision to make all its analysts move their blogs into Forrester’s web site. Forrester claims the move was made to protect its intellectual property. Koch’s view, though, is that Forrester’s motivation is to do the very thing it urges clients not to do: [...] For most practitioners of new-media journalism, the key to ethics is transparency. So long as you disclose all your biases and interests in what you write about, you’re OK. The rest of the traditional guidelines in which journalists have been trained are up for discussion, it seems. The latest and, to me, most mind-boggling example [...] A couple of blog commentaries today by B2B icons highlight two industry transformations that just aren’t happening fast enough. In one post, reflecting on today’s bankruptcy filing of Penton Media, Paul Conley laments that traditional publishers have been too slow to die off. In the other, Joe Pulizzi worries that media professionals have been too slow to [...] |
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