Of all the publishing-industry reactions to the debut of Apple’s iPad so far, the strangest may be a suggestion that the iPad and other e-readers will allow magazines to give up the Web. In a brief blog post on Folio: today, Donald Seckler proposes that as e-readers soar in popularity, they will offer an attractive [...]
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As journalists continue to witness the decline of traditional job opportunities, more of them are looking closely at content marketing. Consulting journalist Paul Conley has argued for several years now that content marketing represents one of the most promising career choices for journalists. Similarly, but from a marketer’s perspective, David Meerman Scott has told journalists [...] In the content business, talking down to your audience isn’t as easy as it used to be. When the means of production and distribution were out of reach to most, journalists and marketers were in control of the conversation. But in the new-media world, as Jeff Jarvis and others have shown, it’s the audience, not [...] I am a firm believer in a strong code of editorial ethics, as many editors who’ve worked with me would be all too quick to affirm. But I also believe that to be successful, a code of ethics must be flexible, adapting organically to the norms and expectations of different media and communities. Recent evidence [...] Any Internet search for advice on “writing for the Web” will produce thousands of advisories. All of them are useful, but to judge from my recently concluded study of 50 B2B Web sites, their advice is widely ignored by e-news writers and editors How does the news writing on your B2B site measure up? Using a [...] |
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