Because asking readers to pay for content has not been the norm in the B2B world, the recent debate over paywalls for newspapers hasn’t inspired much B2B-specific comment. Today, though, a post by UK trade journalist Adam Tinworth takes an interesting look at the topic from a B2B perspective.
The occasion for Tinworth’s commentary was a [...]
Thanksgiving week in the States is never very productive for the B2B work world, and that appears equally true for B2B bloggers. While some tried to ignore the elephantine turkey in the room, others attempted, mostly in vain, to make the holiday pertinent to their usual subject matter. By mid-week, it was clear that we [...]
This week saw more discussion of the future of trade publications, helpful guidance on the FTC blogging guidelines, and a tale of two videos.
Reports of Death Exaggerated: “How Trade Publications Can Capitalize on Content Marketing and Social Media,” Tom Pick, The WebMarket Central Blog, 11/18/09.
Following up on his trenchant summary last week of the ills [...]
Whether you’re in content marketing or B2B publishing, one of your main goals is to ensure your message is reaching the right people. While the theory is straightforward, the practice is anything but. You may have a clear vision of your target audience, but in the social-media era, that audience may not be your only [...]
Every Friday, beginning today, B2B Memes will feature notable posts of the week from around the B2B blogosphere. The picks are strictly my own (though suggestions are welcome) and reflect my particular interests in and perspective on trends in B2B media.
The Death of Print: “Will Content Marketing Kill Trade Publications?” Tom Pick, The WebMarket Central [...]
Crush It! Why Now Is the Time to Cash In on Your Passion, by Gary Vaynerchuk, HarperStudio, 2009.
As a case study in how social media can revolutionize business and create whole new careers, there are few better examples than Gary Vaynerchuk. A wine merchant by trade, he became a new-media icon after starting a daily [...]
