Since the publication earlier this month by the Federal Trade Commission of new guidelines on endorsements and testimonials, the place and nature of ethical guidelines in the new-media world have been a hot topic. The guidelines, frankly, are plain stupid. But they do shine an interesting light on how new media ethos is shifting from [...]
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Gary Vaynerchuk on New Media If you are from a traditional B2B background and are neither an oenophile nor a new-media geek, the chances are good that you haven’t heard of Gary Vaynerchuk. Twenty years ago that would have been no cause for concern. But if you hope to be a player in the 21st [...] True Enough: Learning to Live in a Post-Fact Society by Farhad Manjoo. Wiley, 2009 The Internet is cool, and it is easy to mistake coolness for goodness. So for every few new-media optimists I read, I like to pause for a quick a dose of counterbalancing pessimism. The latest dose for me comes from Farhad Manjoo’s True [...] Photo by El Mariachi 94 One of the constant mysteries for me in my B2B career has been how few industry professionals understand or care about copyright and trademark issues. In practice, attitudes toward copyright seem to fall into one of two extremes: either blasé indifference or sheer timidity. As an example of the first, [...] The news that Condé Nast will be deep-sixing Gourmet magazine hit me this morning with more than the merely theoretical impact I would have felt a few months ago. Then, it would have been a momentary blip in my consciousness of the consumer magazine world. Now, it will be a personal case study in why [...] Now that the first user invitations to Google Wave have been released, it’s not surprising that blogosphere and twitterverse alike are buzzing once again with comments about Google’s nascent communication system. As you may guess from the way I just described Wave, I’m not quite clear about exactly what Wave is. (Both a “conversation and a [...] A tweet from Jarvis this morning led to a short column in the Guardian that should be a useful corrective to a B2B audience worried about search-engine optimization (SEO). For many in B2B media, the most important Web site metric is the total number of users. As quoted in the column, Matt Kelly of the Daily [...] |
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