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Last year it was an e-ink electronic display on the cover; this year, it’s 3D special effects—if you have a webcam handy, anyway. As I learned this morning from Mashable, Esquire magazine’s December issue will feature something called augmented reality (AR). The way it works, as I understand it, is that you can hold the cover [...] One of the memes at work in the new-media transformation involves the way print can play an ongoing role in the increasingly digital world of publishing. Last week I covered two options, print-on-demand from Magcloud, and digital editions that try to recreate the print experience. Both of these efforts have been marketed heavily to traditional [...] Photo by Net_Efekt Tuesday’s post on Advanstar’s decision to take Aftermarket Business magazine online-only was one instance of a critical question for B2B publishers today: how to move successfully from print to online. This is the question UK-based B2B blogger and consultant Rory Brown asked last week. One problem, he notes, “is that there are hardly [...] It is, or should be, a basic new-media mantra that people want content when they want it, where they want it, and how they want it. The rise of new media does not mean that print is dead. Rather, it means that print is just one of many ways people will choose to get information, [...] Where's the Logo? The Aftermarket brand is downplayed on its Web page Yesterday the wires buzzed briefly with the news that Advanstar will be converting one of its print titles, Aftermarket Business, into a digital-only format. Is this a brilliant leap into the new-media world, or a stop-gap attempt at survival? I’ll admit I’m not [...] |
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